Category: Marketing Tips

The 10 “Must Haves” in the Speaking Business

Gain real-world insights into the professional speaking business, including: Topics; Websites; Emails; Videos; Speaker One-Sheets and Business Cards

Live Virtual Workshop conducted by Sheryl Roush, January 2, 2021.

YouTube video: https://www.youtube.com/watch?v=LOtvT-3hbH0&feature=youtu.be

Email for the 1/2/2021 Handout – Sheryl@SherylRoush.com 

#SpeakingBusiness #SpeakingMarketing #Toastmasters #VirtualTraining #VirtualWorkshops #SherylRoush #SpeakLikeAPro #MarketLikeAPro #SpeakAndMarketLikeAPro

How to Get Paid for Speaking … by solving problems

Follow your dream…. Sheryl Roush addresses WHO will PAY you to speak/train/consult?  Tips for finding the match!

Live Virtual Workshop conducted by Sheryl Roush, January 2, 2021.

YouTube video: https://www.youtube.com/watch?v=ijmwlOegte4&t=1s

Email for the 1/2/2021 Handout – Sheryl@SherylRoush.com

#SpeakingBusiness #Toastmasters #Marketing #VirtualTraining #VirtualWorkshops #SherylRoush #SpeakLikeAPro #MarketLikeAPro #SpeakAndMarketLikeAPro

How to Focus on Your Markets, Topics & Audiences

Sheryl Roush coaches you to focus on your subject matter expertise, speaking topics and ideal audiences. Finding your lane.

Live Virtual Workshop conducted by Sheryl Roush, January 2, 2021.

YouTube video: https://www.youtube.com/watch?v=fTYqY9CcYYQ

Email for the 1/2/2021 Handout – Sheryl@SherylRoush.com

#SpeakingBusiness #SME #SubjectMatterExpert #Branding #Marketing #VirtualTraining #VirtualWorkshops #SherylRoush #SpeakLikeAPro #MarketLikeAPro #SpeakAndMarketLikeAPro

3 Reasons to Use a Bio Sheet as a Call to Action in Your Handouts

Attract your avid readers with your bio sheet, with relate-ability. Sheryl Roush explains how using handouts will build credibility with your audience and boost your business.

Live Virtual Workshop conducted by Sheryl Roush, January 2, 2021.

YouTube video: https://www.youtube.com/watch?v=rWTxCYrKeR8

Email for the 1/2/2021 Handout – Sheryl@SherylRoush.com

#SpeakingBusiness #Branding #Handouts #VirtualTraining #VirtualWorkshops #SherylRoush #SpeakLikeAPro #MarketLikeAPro #SpeakAndMarketLikeAPro #Biography #BioSheet

Branding Handouts and Business Insights

Discover vital tips on the business side of speaking…. and using handouts to build credibility for yourself and your business….plus 5 reasons to always provide a handouts.

Live Virtual Workshop conducted by Sheryl Roush, January 2, 2021.

YouTube video: https://youtu.be/ynqXKboPVmQ

#Branding #SpeakingBusiness #Handouts #PresentationHandouts #CreatingHandouts #EffectiveHandouts #SherylRoush

 

Creating Your Speaker One-Sheet Webinar

Would you like easy tips for crafting effective marketing?
Need to design (or freshen-up) your speaker one-sheet?
Frustrated and don’t even know where to begin?!

AS We Speak (AWS) Toastmasters is a club focused on helping members earn Toastmasters Accredited Speaker designation, developing content and speaking skills so that people are willing to pay to hear you speak.

September 25, Monday’s exciting webinar with Sheryl Roush is “Creating Your Speaker One Sheet!”
This specific type of marketing piece is what meeting planners request, as an overview of your available topics and benefits, etc.

 

This 50-minute WEBINAR is FREE and open to the public.

You will:
• Start identifying your ideal clients
• Understand what your readers need from you
• Discover 3 stages of marketing communication
• Learn proven tips to improve any promotion
• and Get design ideas you can use!

REQUEST the 8-page handout of worksheets and samples!
Email: Sheryl@SherylRoush.com
Subject Line: AWS Handout 9/25 Speaker One-Sheets

VIEW THE ARCHIVE WEBINAR POSTED here: https://youtu.be/4EQtKwApfXQ

ABOUT THE PRESENTER:
An internationally top-rated trainer, Sheryl Roush has presented over 3,500 programs in 13 countries, has written 5 books on marketing communication, has owned 5 graphic design studios, and had received national and international design awards. Her Solid Gold Newsletter Design book was a course book  at the University of Ottawa. A Professional Member of the National Speakers Ass’n since 1990, she is a Gold Microphone Award recipient in the Los Angeles Chapter, and was honored as Member of the Year in both LA … AND …San Diego Chapters. Considered a “one-sheet guru” in NSA,  Sheryl has 40 years in graphic design and marketing, combined with 30 years as a professional speaker. You can see why she is a top requested speaker on speaker one-sheets, and filmed the Solid Gold Speaker Marketing Materials DVD for NSA. In Toastmasters, she’s been an active member 30 years, and holds the highest communication and leadership honors globally, including the elite Accredited Speaker credential. Only 75 people in 145 countries have earned the AS designation. Sheryl is also a 17-time published author, including the International Book Awards “Best Anthology”  Heart of a Toastmaster book.

Sparkling Presentations Tips for Speakers

 

If you’re a professional speaker — or want to be — listen to this candid 45-minute interview on March 7, 2017 with Debra Simpson, Executive Director of Speakers Guild USA, interviewing Sheryl Roush, for Insider Tips into serving meeting planners (and BOOSTING YOUR BUSINESS).

Pick up tips YOU can use in your own business:
• Challenges most organizations have, including  communication and attitude
• Creating tailored programs for meeting planners and clients that audiences rave about
• Driving more attendance to events with effective marketing
• Insider Tips for speakers and conference planners
• Adding value with Pre-Conference and Post-Conference events
• Having fun with creative and meaningful event themes

Listen or Download the free Mp3 audio here:
http://speakersguildusa.com/sparkling-presentations-sheryl-roush/

And if you want to gain additional bookings, consider a membership listing on the Speakers Guild site!

Participate in the 7 Ways to Speak And Market Like A Pro eBook!

 


I’m inspired to write my next book… and would love for YOU to participate in the content!

7 Ways to Speak And Market Like A Pro
The book is a GUIDEBOOK and will be offered FREE so YOU will get a PDF copy of it (whether you participate in it or not)!

You can even click over and reserve your copy of the book now, at https://speakandmarketlikeapro.com/

Please reply with your responses to and or all of the following questions:
SPEAKING

  • In your life (now or in the past) when you have needed to speak (introducing yourself at a networking meeting, giving a speech, sharing your ideas, etc.) what are/were your greatest challenges in Public Speaking?
  • And how did you overcome them? What thoughts, tips, techniques work for you?

MARKETING

  • In your business (or when promoting an event or cause, etc.) what are your greatest challenges in Marketing? (social media, print marketing, or other)
  • What did you find provided you the best results?

OFFER YOUR INPUT PLEASE, before April 7, 2017.
Subject Line: eBook Contribution
Email Sheryl@SherylRoush.com

Tips: Submitting Call for Presenters Online

Question: Regarding online applications for conferences and events. What are the key aspects you believe has gotten you selected as a presenter or speaker at conferences and events based on applications you’ve submitted?

Personal opinion:
Online Applications …. Call for Presenters and Submitting Proposals…. UGH!
This is one of the biggest time-consuming activities speakers need to do….
and no TWO on-line submission forms are ever the same…
and often do NOT have the blocks requesting information that NEEDS to be submitted.

7 Key Elements to Successful Online “Call for Presenter” Applications:
1) Give them exactly what they WANT/REQUEST, then (if character count allows) add your additional marketing text.
2) It’s vital to include answers to their “WIIFM?” and the “takeaways” from your presentation.
3) Always provide LINKS to your sites (whether they ask for them or not).
4) Always provide LINKS to your VIDEOS (whether they ask for them or not).
5) If known, tailor (or tweak) your presentation title (or subtitle) to their theme.
6) Use numbers or bullet points of the BENEFITS in your text.
7) Use positive language (assumptive close) as IF you already have booking.

Bonus Tip:
Craft your text in a Word.doc, checking spelling, punctuation and character count, THEN cut-and-paste into the online boxes. KEEP your word.doc in that Event file.

Sheryl Roush, CEO, Sparkle Presentations, Inc.
SpeakAndMarketLikeAPro.com

Back to Top