Category: General

Market Like A Pro: For Presenters, Coaches & Consultants – June 2, 2021 Live Virtual Workshop

Market Like A Pro: For Presenters, Coaches & Consultants

Wednesday, June 2, 2021
1:00-3:00pm Eastern / 10:00am-12 Noon Pacific
Hosted the SDPCA, the San Diego Professional Coaches Alliance

How clear are you on WHO your ideal client is? Desired market? Perfect audience?

Are you reaching them in a way that communicates they need to work with YOU?

We love what we get to do to serve others and help solve their challenges, as well as to provide hope and transformation. We know we NEED to “market” our business, and may know WHERE or HOW. Are we focused enough on the WHO, locating and tailoring our marketing messages TO that specific “ideal” person or organization? Re-visit the foundations of your marketing to boost better results, attract clients and referrals to you. Perhaps it’s time to add more “sparkle!” and stand out in the crowd.

This WORKSHOP might be a great refresher – or may be brand new information – It will be immediately applicable to you and your business.

Apply these insights to both your print and online marketing efforts.

⭕️ TAKE ACTION: Email your marketing samples (word.doc, PDF, PPT, JPG, PNG files) and/or website links to Sheryl at before May 30 to receive free feedback during the workshop.

In this highly engaging and interactive virtual session, you will learn… 
  • Deep dive into the pains you solve and transformations you inspire
  • Explore ways to attract your ideal clients to work with you
  • Learn the 3 stages of effective marketing communication for in-print and online success

    Watch an interview video with Sheryl Roush and Jodi Valdes, here:

    For more information and the register for FREE:

Sheryl Roush, CEO of Sparkle Presentations, Inc., brings to this session over 45 years as a graphic designer, 30 years as a professional speaker and an internationally top-rated trainer, and 25 years as a coach and consultant. Her college degree is in Commercial Art, has owned 5 award-winning graphic studios, written 5 books on marketing communication, and numerous courses on the topic. As a presenter, she was the youngest female to earn the elite Accredited Speaker designation globally, by Toastmasters. Since 1996 she has been a Professional Member of the National Speakers Association and was selected as Member of the Year in both SoCal Chapters; and earned the LA’s Golden Microphone Award. Clients include: Intuit’s TurboTax executive sales team; Deepak Chopra’s lecture team; Southwest Airlines; and Rob Angel, the creator of Pictionary. She is a Certified Virtual Presenter, and awardee of a Zoom Like A Boss. Blending her expertise she coaches others to Speak And Market Like A Pro.

Sheryl is a three-time past president of the San Diego Professional Coaches Alliance, and a recipient of the 2019 and 2020 SDPCA Exceptional Service Award.

For so much more about Sheryl Roush, click here

Sheryl Roush Speaks to Mensa Gatherings

MENSA: Speaking to the Brilliant

Whenever I heard the word MENSA, I shuddered at the mere thought of being in the presence of a person of such high intelligence.. let alone speaking to a large room of them!, commented Sheryl Roush.

The International High IQ Society.

“Mensa” means “table” in Latin. Mensa is a round-table society, where race, color, creed, national origin, age, politics, educational or social background are irrelevant.

Mensa has three stated purposes: to identify and foster human intelligence for the benefit of humanity, to encourage research in the nature, characteristics and uses of intelligence, and to promote stimulating intellectual and social opportunities for its members.

On July 1, 2016, Sheryl presented at the American Mensa Annual Gathering, held in San Diego, with the theme of MENSA-CON (like Comic-Con), with a ballroom filled with eager attendees, ready to learn how to connect better with others. To offer perspective… there are around 134,000 Mensans in 100 countries throughout the world. The annual gathering is truly a meeting of the minds!

Now, keep in mind these are brilliant individuals, from 2-100 years old, from varied industries and backgrounds. Candidates for membership of Mensa must achieve a score at – or above – the 98th percentile on a standard test of intelligence.

Sheryl recaps, In the beginning of my presentation they each took a brief communication skills assessment (which the answer they referred to as “binary”), indicating different modalities (they referred to as “channels”).  We had a blast!

Testimonial from the event chair:
Sheryl Roush is such a dynamic and engaging speaker that we felt very lucky to have her present at the 2016 Mensa-Con American Mensa Annual Gathering. Her presentation on “7 Secrets to Connect with Anyone” was well-attended and among our top rated presentations for the conference. We were fortunate that it was effortless to work with her regarding scheduling and setup and she exceeded our expectations as an interactive and captivating addition to our Leadership Development program.
LaRae Bakerink, Chair, 2016 Mensa-Con

(Sheryl practices what she teaches, but, no, is still not a Mensan.)

February 18, 2017, Sheryl will again be addressing American Mensa at the Regional Gathering. Greater Los Angeles Area Mensa (GLAAM) is the local group for Los Angeles, Kern, Inyo, and Mono Counties, most of San Bernardino County, and parts of Ventura, Santa Barbara, and Riverside Counties. Event information here,

For more information on American Mensa go to
For a list of celebrity Mensans, go to

Debriefing a Workshop

After keynoting a conference held at at George Washington University a couple years ago, I stayed over an extra night, and presented a Sunday bonus seminar for attendees, on Speak And Market Like A Pro!™   Well-attended, participants chipped away at a “gold mine of great ideas” they could use in their own endeavors.

One of those exuberant attendees, discovered this Golden Nugget, and included it in his NEW book, Write It, Speak It: Writing a Speech They’ll Applaud!

Tom Pfeifer sent me a copy, with a post-it note on the pages (10-11) where he referenced that ah-ha!

“… At the end of her workshops, Sheryl asks her audience for golden nuggets–the one thing each audience member will take away from the workshop and implement in his or her own public speaking repertoire…. My golden nugget was:
It’s not about you, the speaker. It’s about the audience.

He continued, “By then, I was not only writing speeches but delivering them. I always wrote speeches with the audience in mind, but I wasn’t delivering them with the audience in mind. Now I repeat to myself before I write and before I speak: It’s about you, not me. The spotlight is on you. Not me. You’re here to learn something….”

Tom PfieferTom Pfeifer is an award-winning journalist from Southern California, who then served as a congressman’s press secretary and communications director in Washington, D.C. In 2013, Tom founded Consistent Voice Communications, LLC, helping small businesses, associations and individuals communicate through clear, concise and consistent messaging. For more information about Tom, valuable blog articles, and to order his book, visit
Note: This is NOT a paid solicitation, but a personal post and endorsement by me, Sheryl Roush.

International Coaching Week (ICW)

ExperienceCoachingWebBannerMay 16-22, 2016

During this week, coaches around the world offer a variety of activities and pro bono services in their local communities to share coaching’s impact. From educational sessions, to coaching demonstrations to panel discussions, ICW offers something for everyone. Originally started in 1999 by ICF Member Jerri N. Udelson, MCC, ICW educates the public about the value of working with a professional coach and acknowledges the results and progress made through the coaching process. The International Coach Federation is a proud sponsor of ICW. Coaches around the world are encouraged to participate by holding special events locally. Professional coaching is a powerful experience that is shifting corporate culture from command and control to collaboration and creativity. Coaching is developing stronger leaders, better communicators, more productive employees and increasingly positive people.

As the 2005 President of International Coach Federation (ICF) San Diego Chapter, San Diego Professional Coaches Alliance (SDPCA), Sheryl Roush states, “We’ve taken pride as a cutting-edge leader of this education and service for decades now. Lives are changed as a result of quality mentoring and coaching. I hire coaches myself! Being a professional coach since 1990, my expertise has grown from merging my areas of experience, credentials and more so, passion!”  Bio here.

Receive a FREE 15-minute coaching call with Sheryl Roush
, at, or click here.

Join the #ExperienceCoaching conversation on Facebook, International Coach Federation 2016.

Read the ICF post.

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