After keynoting a conference held at at George Washington University a couple years ago, I stayed over an extra night, and presented a Sunday bonus seminar for attendees, on Speak And Market Like A Pro!™ Well-attended, participants chipped away at a “gold mine of great ideas” they could use in their own endeavors.
One of those exuberant attendees, discovered this Golden Nugget, and included it in his NEW book, Write It, Speak It: Writing a Speech They’ll Applaud!
Tom Pfeifer sent me a copy, with a post-it note on the pages (10-11) where he referenced that ah-ha!
“… At the end of her workshops, Sheryl asks her audience for golden nuggets–the one thing each audience member will take away from the workshop and implement in his or her own public speaking repertoire…. My golden nugget was:
It’s not about you, the speaker. It’s about the audience.“
He continued, “By then, I was not only writing speeches but delivering them. I always wrote speeches with the audience in mind, but I wasn’t delivering them with the audience in mind. Now I repeat to myself before I write and before I speak: It’s about you, not me. The spotlight is on you. Not me. You’re here to learn something….”
Tom Pfeifer is an award-winning journalist from Southern California, who then served as a congressman’s press secretary and communications director in Washington, D.C. In 2013, Tom founded Consistent Voice Communications, LLC, helping small businesses, associations and individuals communicate through clear, concise and consistent messaging. For more information about Tom, valuable blog articles, and to order his book, visit YourConsistentVoice.comNote: This is NOT a paid solicitation, but a personal post and endorsement by me, Sheryl Roush.
