Category: Public Speaking Tips

SEMINAR January 24, 2018: Speak And Market Like a Pro!™

Would you like easy tips for crafting effective marketing?
Need to design (or freshen-up) your speaker one-sheet?
Want to know how to use Toastmasters Accredited Speaker Program to accelerate your success?

In this fast -paced “how to” session, you will get answers to each of these questions, discover what you need to promote your business, AND be inspired on becoming a PAID speaker. View design samples, gain tips and insights you can use immediately, and take away a handout to get you started!

 

 

SPEAKER:
Sheryl Roush, DTM, Past District Governor, Accredited Speaker, started her first advertising business at age 16, and has owned 5 graphic design award-winning studios. She generously shares over four decades of experience with us in marketing, photography, printing, publishing and graphic design. Adding to that 25 years as a professional speaker and speaking coach. With over 3,500 programs presented in 12 countries, she knows what it takes to be successful as a speaker, trainer, author, coach/consultant. Both the LA and San Diego chapters of the National Speakers Association have awarded Sheryl their Member of the Year, as well as the Golden Microphone Award from the LA Chapter. Chapters across North America have Sheryl present on speaker marketing materials and creating one-sheets. She is an active 30-year member of Toastmasters, a Presidential Citation awardee, a 17-time author, the 2016 Author of Influence, and proud author of our award-winning Heart of a Toastmaster book. Sheryl is also the lead mentor and world headquarters liaison for those pursuing the Accredited Speaker professional designation from Toastmasters. The San Diego Professional Coaches Alliance elected her as President for 2018. Sheryl is CEO of Sparkle Presentations, Inc., based in San Diego, and founder of the Speak And Market Like A Pro!™ system.

HOSTED BY TOASTMASTERS:
FOUNDER’S DISTRICT SPEAKERS BUREAU

DATE & TIME:
Wednesday, January 24, 2018, 6:00-9:00pm

LOCATION:
Mesa Verde United Methodist Church, 1701 Baker St, Costa Mesa, CA 92626

FREE EVENT – Open to the general public.

SherylRoush.com

SpeakAndMarketLikeAPro.com

heartofatoastmaster.com

Presenter’s Checklist

Speaker’s Checklist:

  • Emcee has your speaker introduction
  • Handouts (optional) distributed
  • Laptop: “Presenter” view turned on
  • Close all open apps, browsers and email
  • Laptop Power (and speakers) plugged in
  • Unless using WiFi, turn it OFF
  • Microphone tested for sound quality and volume, walk the room
  • Slide remote clicker tested, with fresh batteries
  • Video clips tested
  • Cell on mute, Airplane mode

Items to have on stage:

  • Remote clicker (and a back-up)
  • Sample handouts (to hold up as prop)
  • Give-away prizes for audience interaction/rewards
  • Sample book/products (to show if promoting)
  • Room temperature water, preferable in a glass

Participate in the 7 Ways to Speak And Market Like A Pro eBook!

 


I’m inspired to write my next book… and would love for YOU to participate in the content!

7 Ways to Speak And Market Like A Pro
The book is a GUIDEBOOK and will be offered FREE so YOU will get a PDF copy of it (whether you participate in it or not)!

You can even click over and reserve your copy of the book now, at http://speakandmarketlikeapro.com/

Please reply with your responses to and or all of the following questions:
SPEAKING

  • In your life (now or in the past) when you have needed to speak (introducing yourself at a networking meeting, giving a speech, sharing your ideas, etc.) what are/were your greatest challenges in Public Speaking?
  • And how did you overcome them? What thoughts, tips, techniques work for you?

MARKETING

  • In your business (or when promoting an event or cause, etc.) what are your greatest challenges in Marketing? (social media, print marketing, or other)
  • What did you find provided you the best results?

OFFER YOUR INPUT PLEASE, before April 7, 2017.
Subject Line: eBook Contribution
Email Sheryl@SherylRoush.com

Speak Like A Pro! Free Seminar March 11, San Diego

FLYER DOWNLOAD: Sweetwater Valley Club-Flyer-Sheryl Roush 3 11 2017

Need to give presentations?
Want to boost your public speaking skills?
And communicate with others more effectively?

Attend this FREE SEMINAR for techniques you can use right away!
Ideal for any level of management, administration, sales, marketing, education…
and in any industry or field. Bring your friends, boss and co-workers to this program!

  • Authentically connect with others, in one-to-one conversations and in groups.
  • Gain insights into having greater credibility, confidence and rapport.
  • Discover time-saving tips to design and deliver effective presentations and briefings!

Public Speaking & Training Tips You Can Use Immediately!
Presented by professional speaker and speaking coach, Sheryl Roush.

Saturday, March 11, 2017, 8:00 – 10:00am
Location: Center for Joyful Living, 5120 Robinwood Rd, Suite C, Bonita, CA 91902-1913
Corner of Briarwood & Robinwood-off Hwy 54

This FREE program is proudly sponsored by Sweetwater Valley Toastmasters Club #3225, Sweetwatervalley.tmclubsites.org
RSVP by March 10: Ted Parsons, gt.parsons@sbcglobal.net, 619-267-4760
FLYER DOWNLOAD: Sweetwater Valley Club-Flyer-Sheryl Roush 3 11 2017

ABOUT THE SPEAKER: Sheryl Roush is CEO of Sparkle Presentations, Inc. She has given over 3,500 in 12 countries. In 1993 Toastmasters awarded Sheryl their elite designation of Accredited Speaker, judged in six categories. Less than 70 people in 142 countries have received the honor since 1981. A Professional Member of the National Speakers Association since 1990, both the San Diego and LA Chapters honored her with “Member of the Year,” as well as their Golden Microphone. As a conference keynoter, she has opened for Marie Osmond, closed for Geena Davis, and been on programs with Olivia Newton-John, Marcus Buckingham and Suze Orman. A 17-time award-winning published author, she also received the 2016 Author of Influence. As a speaking coach, clients include: Deepak Chopra’s lecturers; the Charger Girls (16 seasons); Intuit’s TurboTax® sales team; San Diego Zoo & Safari Park; SDSU professors; Southwest Airlines; UCSD; UCLA; and the US Olympic Training Center training our US Olympians.

Speak Like a Pro – January 23, 2017

Need more confidence communicating?
Ready to connect better when speaking?
Want to be more engaging with others?

Public Speaking & Training Tips You Can Use Immediately!

FREE PUBLIC SPEAKING SEMINAR
Ideal for any level of management, administration, sales, marketing, education… and in any industry of field.
Bring your boss and co-workers to this program!
* Authentically connect with others, in one-to-one conversations and in groups.
* Gain insights into having greater credibility, confidence and rapport.
* Discover time-saving tips to design and deliver effective presentations and briefings!

Monday, January 23, 2017  •  6:00-8:00pm
AMN Healthcare, Auditorium,12400 High Bluff Drive, San Diego, CA 92130
Free Parking in the on-site parking structure.
Check-in, handouts & beverages 6:00-6:30pm.
LIMITED SEATING, please RSVP by January 19 at http://tinyurl.com/2017Elite

Sheryl Roush is CEO of Sparkle Presentations, Inc. , speaker and speaking coach. Toastmasters honored Sheryl as the 28th Accredited Speaker, judged in six categories, and is one of only 69 designated in 142 countries. The National Speakers Association honored her with “Member of the Year” in both of Southern California Chapters, and their Golden Microphone. As a keynoter, she has opened for Marie Osmond, closed for Geena Davis, and presented on programs with Olivia Newton-John and Suze Orman. A 17-time published author, and 2016 Author of Influence, her award-winning books include Heart of a Toastmaster, Heart of a Woman in Business and Heart of a Military Woman. Clients include: Deepak Chopra’s lecture team, the NFL Charger Girls (16 seasons); Intuit’s TurboTax® executive sales team; the San Diego Zoo & Safari Park; SDSU professors, Southwest Airlines; UC-Berkeley, UCSD, UCLA and U.S. Olympians. A graphic designer for over 35 years, her expertise blends perfectly for coaching organizations and individuals to Speak And Market Like A Pro!™  Sheryl has been active in Toastmasters since 1987.

Tips: Submitting Call for Presenters Online

Question: Regarding online applications for conferences and events. What are the key aspects you believe has gotten you selected as a presenter or speaker at conferences and events based on applications you’ve submitted?

Personal opinion:
Online Applications …. Call for Presenters and Submitting Proposals…. UGH!
This is one of the biggest time-consuming activities speakers need to do….
and no TWO on-line submission forms are ever the same…
and often do NOT have the blocks requesting information that NEEDS to be submitted.

7 Key Elements to Successful Online “Call for Presenter” Applications:
1) Give them exactly what they WANT/REQUEST, then (if character count allows) add your additional marketing text.
2) It’s vital to include answers to their “WIIFM?” and the “takeaways” from your presentation.
3) Always provide LINKS to your sites (whether they ask for them or not).
4) Always provide LINKS to your VIDEOS (whether they ask for them or not).
5) If known, tailor (or tweak) your presentation title (or subtitle) to their theme.
6) Use numbers or bullet points of the BENEFITS in your text.
7) Use positive language (assumptive close) as IF you already have booking.

Bonus Tip:
Craft your text in a Word.doc, checking spelling, punctuation and character count, THEN cut-and-paste into the online boxes. KEEP your word.doc in that Event file.

Sheryl Roush, CEO, Sparkle Presentations, Inc.
SpeakAndMarketLikeAPro.com

Debriefing a Workshop

After keynoting a conference held at at George Washington University a couple years ago, I stayed over an extra night, and presented a Sunday bonus seminar for attendees, on Speak And Market Like A Pro!™   Well-attended, participants chipped away at a “gold mine of great ideas” they could use in their own endeavors.

One of those exuberant attendees, discovered this Golden Nugget, and included it in his NEW book, Write It, Speak It: Writing a Speech They’ll Applaud!

Tom Pfeifer sent me a copy, with a post-it note on the pages (10-11) where he referenced that ah-ha!

“… At the end of her workshops, Sheryl asks her audience for golden nuggets–the one thing each audience member will take away from the workshop and implement in his or her own public speaking repertoire…. My golden nugget was:
It’s not about you, the speaker. It’s about the audience.

He continued, “By then, I was not only writing speeches but delivering them. I always wrote speeches with the audience in mind, but I wasn’t delivering them with the audience in mind. Now I repeat to myself before I write and before I speak: It’s about you, not me. The spotlight is on you. Not me. You’re here to learn something….”

 
Tom PfieferTom Pfeifer is an award-winning journalist from Southern California, who then served as a congressman’s press secretary and communications director in Washington, D.C. In 2013, Tom founded Consistent Voice Communications, LLC, helping small businesses, associations and individuals communicate through clear, concise and consistent messaging. For more information about Tom, valuable blog articles, and to order his book, visit YourConsistentVoice.com
 
Note: This is NOT a paid solicitation, but a personal post and endorsement by me, Sheryl Roush.

Speaker Introductions – A Simple Format

In submitting my “Speaker Introduction” for a paid engagement next week, the meeting planner replied with: “Would you like us to mention your name prior to starting with your written portion?”

(Sharing techniques from my
Speak and Market Like A Pro™ system) I politely replied:
NO, on saying my name first…
 
Here’s my Logic:
There are STAGES in the format for Speaker Introduction…
1) Establishing relevance and engagement within the first 7 seconds
as my Introduction does by ASKING three QUESTIONS of the AUDIENCE.

2) Then offering the answers to the WIIFM?… and an overview of the session.
The WHAT they are going to LEARN (and be able to USE).

3) Followed by giving the Speaker CREDIBILITY.
The WHY they should listen to her (what makes her an EXPERT).

4) Then the SUBTITLE (a benefit statement or “HOW TO”
and TITLE of the presentation LAST.


This creates excitement, warms up the audience, announces the expectations, and sets the tone for the Speaker.
For a HANDOUT PDF on this, email: Sheryl@SpeakAndMarketLikeAPro.com
Subject Line: Speaker Introduction PDF

6 Tips for Designing, Protecting and Sharing Slides

Are you protecting your original work, or shooting it out to the world?

Today I re-worked a client’s slide show for a seminar presented by a Medical Doctor, used to bring in new clients for her health and wellness coaching business. In my opinion (okay, and from 35+ years in graphic design, and 25+ years as a professional speaker) it needed “tweaks” to standardize the format and images, and add a bit more professionalism.

Consider these tips for your Slides:
1. © Copyright your intellectual property; at least add the © symbol to the bottom of your slides, in 10 point type on the LEFT hand side (use the MASTER SLIDE, or cut-and-paste duplicate on the each).
2. Add your LOGO small to the bottom RIGHT hand side.
3. Put your name, title, company and logo on the title slide under the title of your presentation.
4. If you have a special offer, post it clearly on the slide, while you speak to it.
5. Put your contact information on the final slide, and leave it showing for the remainder of your program.
6. IF you decide to release, distribute or post your slides, consider removing the “extra” talking slides, and post a PDF version, not the PPT or PPTX versions, as someone could “lift” your original work and use it.
Sheryl Roush, CEO, Sparkle Presentations, Inc., Creator of the Speak And Market Like A Pro™ System
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