Category: Public Speaking Tips

Tips: Submitting Call for Presenters Online

Question: Regarding online applications for conferences and events. What are the key aspects you believe has gotten you selected as a presenter or speaker at conferences and events based on applications you’ve submitted?

Personal opinion:
Online Applications …. Call for Presenters and Submitting Proposals…. UGH!
This is one of the biggest time-consuming activities speakers need to do….
and no TWO on-line submission forms are ever the same…
and often do NOT have the blocks requesting information that NEEDS to be submitted.

7 Key Elements to Successful Online “Call for Presenter” Applications:
1) Give them exactly what they WANT/REQUEST, then (if character count allows) add your additional marketing text.
2) It’s vital to include answers to their “WIIFM?” and the “takeaways” from your presentation.
3) Always provide LINKS to your sites (whether they ask for them or not).
4) Always provide LINKS to your VIDEOS (whether they ask for them or not).
5) If known, tailor (or tweak) your presentation title (or subtitle) to their theme.
6) Use numbers or bullet points of the BENEFITS in your text.
7) Use positive language (assumptive close) as IF you already have booking.

Bonus Tip:
Craft your text in a Word.doc, checking spelling, punctuation and character count, THEN cut-and-paste into the online boxes. KEEP your word.doc in that Event file.

Sheryl Roush, CEO, Sparkle Presentations, Inc.
SpeakAndMarketLikeAPro.com

Debriefing a Workshop

After keynoting a conference held at at George Washington University a couple years ago, I stayed over an extra night, and presented a Sunday bonus seminar for attendees, on Speak And Market Like A Pro!™   Well-attended, participants chipped away at a “gold mine of great ideas” they could use in their own endeavors.

One of those exuberant attendees, discovered this Golden Nugget, and included it in his NEW book, Write It, Speak It: Writing a Speech They’ll Applaud!

Tom Pfeifer sent me a copy, with a post-it note on the pages (10-11) where he referenced that ah-ha!

“… At the end of her workshops, Sheryl asks her audience for golden nuggets–the one thing each audience member will take away from the workshop and implement in his or her own public speaking repertoire…. My golden nugget was:
It’s not about you, the speaker. It’s about the audience.

He continued, “By then, I was not only writing speeches but delivering them. I always wrote speeches with the audience in mind, but I wasn’t delivering them with the audience in mind. Now I repeat to myself before I write and before I speak: It’s about you, not me. The spotlight is on you. Not me. You’re here to learn something….”

 
Tom PfieferTom Pfeifer is an award-winning journalist from Southern California, who then served as a congressman’s press secretary and communications director in Washington, D.C. In 2013, Tom founded Consistent Voice Communications, LLC, helping small businesses, associations and individuals communicate through clear, concise and consistent messaging. For more information about Tom, valuable blog articles, and to order his book, visit YourConsistentVoice.com
 
Note: This is NOT a paid solicitation, but a personal post and endorsement by me, Sheryl Roush.

Speaker Introductions – A Simple Format

In submitting my “Speaker Introduction” for a paid engagement next week, the meeting planner replied with: “Would you like us to mention your name prior to starting with your written portion?”

(Sharing techniques from my
Speak and Market Like A Pro™ system) I politely replied:
NO, on saying my name first…
 
Here’s my Logic:
There are STAGES in the format for Speaker Introduction…
1) Establishing relevance and engagement within the first 7 seconds
as my Introduction does by ASKING three QUESTIONS of the AUDIENCE.

2) Then offering the answers to the WIIFM?… and an overview of the session.
The WHAT they are going to LEARN (and be able to USE).

3) Followed by giving the Speaker CREDIBILITY.
The WHY they should listen to her (what makes her an EXPERT).

4) Then the SUBTITLE (a benefit statement or “HOW TO”
and TITLE of the presentation LAST.


This creates excitement, warms up the audience, announces the expectations, and sets the tone for the Speaker.
For a HANDOUT PDF on this, email: Sheryl@SpeakAndMarketLikeAPro.com
Subject Line: Speaker Introduction PDF

6 Tips for Designing, Protecting and Sharing Slides

Are you protecting your original work, or shooting it out to the world?

Today I re-worked a client’s slide show for a seminar presented by a Medical Doctor, used to bring in new clients for her health and wellness coaching business. In my opinion (okay, and from 35+ years in graphic design, and 25+ years as a professional speaker) it needed “tweaks” to standardize the format and images, and add a bit more professionalism.

Consider these tips for your Slides:
1. © Copyright your intellectual property; at least add the © symbol to the bottom of your slides, in 10 point type on the LEFT hand side (use the MASTER SLIDE, or cut-and-paste duplicate on the each).
2. Add your LOGO small to the bottom RIGHT hand side.
3. Put your name, title, company and logo on the title slide under the title of your presentation.
4. If you have a special offer, post it clearly on the slide, while you speak to it.
5. Put your contact information on the final slide, and leave it showing for the remainder of your program.
6. IF you decide to release, distribute or post your slides, consider removing the “extra” talking slides, and post a PDF version, not the PPT or PPTX versions, as someone could “lift” your original work and use it.
Sheryl Roush, CEO, Sparkle Presentations, Inc., Creator of the Speak And Market Like A Pro™ System

Feb 27, 2016 “How to Become An Accredited Speaker” Online Presentation

FOR MEMBERS OF TOASTMASTERS INTERNATIONAL

AS LOGO B1b-Large

How to Become An Accredited Speaker, the professional speaking designation awarded by Toastmasters International, earned by only 67 since 1981, in a current membership of 323,000 members in 134 countries.

Learn how to EARN this designation, and tips for passing the 2-level stringent qualification and judging process.

Attend this special online presentation via GoToMeeting, hosted by Aletta Brune Rochat, DTM, IPDG, District 74 Toastmasters, serving members in South Africa.

Saturday, February 27, 2016, from 5:45-7:00pm South Africa Standard Time, which is 8:00-9:00am Pacific Standard Time.

Join from your computer, tablet or smartphone, https://global.gotomeeting.com/join/209935909

Call in from the United States +1 (224) 501-3412

Email ahead of time for HANDOUTS, Sheryl@SherylRoush.com

This session will be recorded and archived.

SherylRoush-portraitSheryl Roush, DTM, PDG, Accredited Speaker is the presenter. She was the 28th overall, 6th female, and youngest, to earn the designation at the Toastmasters International Annual Convention held in Toronto, Ontario, Canada in August 1993.  She is also the author of the Heart of a Toastmaster book, 2014 Best Anthology from the International Book Awards. As CEO of Sparkle Presentations, Inc., based in San Diego, California, Sheryl mentors Toastmaster members seeking to earn the AS, and professionally coaches individuals and organizations to Speak And Market Like A Pro™

Accredited Speaker Program 27 Feb 2016

The Business of Speaking – BlogTalkRadio interview with Sheryl Roush

Are you an experienced speaker and want to capitalize on your content?
Are you starting in the business of professional speaking?
Grab you pen — this interview is for YOU!
“The Business of Speaking”

Sheryl Roush, CEO of Sparkle Presentations, Inc., was interviewed on Women Leading the Way BlogTalk Radio regarding “The Business of Speaking” (February 1, 2016) by Debra Simpson for Connected Women of Influence.

In this high-content interview, listeners learn:
* How to capitalize (and monetize) content
* Considerations when starting a speaking business
* 10 Things speakers need for the business of speaking
* 5 Common mistakes made in the business of speaking
* Tips and best practices for success in the business

Download the MP3 audio file here:
The Business of Speaking with Sheryl Roush,
or paste this link in your browser http://btr-grass-03.blogtalkradio.com/8252995-973771384.mp3

Sheryl Roush

Sheryl Roush

 For more About Sheryl Roush about Presentations by Sheryl Roush, and Speak And Market Like A Pro™ coaching. 
Email: Sheryl@SherylRoush.com

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