Category: Marketing for Speakers

Creating Your Speaker One-Sheet Webinar

Would you like easy tips for crafting effective marketing?
Need to design (or freshen-up) your speaker one-sheet?
Frustrated and don’t even know where to begin?!

AS We Speak (AWS) Toastmasters is a club focused on helping members earn Toastmasters Accredited Speaker designation, developing content and speaking skills so that people are willing to pay to hear you speak.

September 25, Monday’s exciting webinar with Sheryl Roush is “Creating Your Speaker One Sheet!”
This specific type of marketing piece is what meeting planners request, as an overview of your available topics and benefits, etc.

 

This 50-minute WEBINAR is FREE and open to the public.

You will:
• Start identifying your ideal clients
• Understand what your readers need from you
• Discover 3 stages of marketing communication
• Learn proven tips to improve any promotion
• and Get design ideas you can use!

REQUEST the 8-page handout of worksheets and samples!
Email: Sheryl@SherylRoush.com
Subject Line: AWS Handout 9/25 Speaker One-Sheets

VIEW THE ARCHIVE WEBINAR POSTED here: https://youtu.be/4EQtKwApfXQ

ABOUT THE PRESENTER:
An internationally top-rated trainer, Sheryl Roush has presented over 3,500 programs in 13 countries, has written 5 books on marketing communication, has owned 5 graphic design studios, and had received national and international design awards. Her Solid Gold Newsletter Design book was a course book  at the University of Ottawa. A Professional Member of the National Speakers Ass’n since 1990, she is a Gold Microphone Award recipient in the Los Angeles Chapter, and was honored as Member of the Year in both LA … AND …San Diego Chapters. Considered a “one-sheet guru” in NSA,  Sheryl has 40 years in graphic design and marketing, combined with 30 years as a professional speaker. You can see why she is a top requested speaker on speaker one-sheets, and filmed the Solid Gold Speaker Marketing Materials DVD for NSA. In Toastmasters, she’s been an active member 30 years, and holds the highest communication and leadership honors globally, including the elite Accredited Speaker credential. Only 75 people in 145 countries have earned the AS designation. Sheryl is also a 17-time published author, including the International Book Awards “Best Anthology”  Heart of a Toastmaster book.

Tips: Submitting Call for Presenters Online

Question: Regarding online applications for conferences and events. What are the key aspects you believe has gotten you selected as a presenter or speaker at conferences and events based on applications you’ve submitted?

Personal opinion:
Online Applications …. Call for Presenters and Submitting Proposals…. UGH!
This is one of the biggest time-consuming activities speakers need to do….
and no TWO on-line submission forms are ever the same…
and often do NOT have the blocks requesting information that NEEDS to be submitted.

7 Key Elements to Successful Online “Call for Presenter” Applications:
1) Give them exactly what they WANT/REQUEST, then (if character count allows) add your additional marketing text.
2) It’s vital to include answers to their “WIIFM?” and the “takeaways” from your presentation.
3) Always provide LINKS to your sites (whether they ask for them or not).
4) Always provide LINKS to your VIDEOS (whether they ask for them or not).
5) If known, tailor (or tweak) your presentation title (or subtitle) to their theme.
6) Use numbers or bullet points of the BENEFITS in your text.
7) Use positive language (assumptive close) as IF you already have booking.

Bonus Tip:
Craft your text in a Word.doc, checking spelling, punctuation and character count, THEN cut-and-paste into the online boxes. KEEP your word.doc in that Event file.

Sheryl Roush, CEO, Sparkle Presentations, Inc.
SpeakAndMarketLikeAPro.com

6 Tips for Designing, Protecting and Sharing Slides

Are you protecting your original work, or shooting it out to the world?

Today I re-worked a client’s slide show for a seminar presented by a Medical Doctor, used to bring in new clients for her health and wellness coaching business. In my opinion (okay, and from 35+ years in graphic design, and 25+ years as a professional speaker) it needed “tweaks” to standardize the format and images, and add a bit more professionalism.

Consider these tips for your Slides:
1. © Copyright your intellectual property; at least add the © symbol to the bottom of your slides, in 10 point type on the LEFT hand side (use the MASTER SLIDE, or cut-and-paste duplicate on the each).
2. Add your LOGO small to the bottom RIGHT hand side.
3. Put your name, title, company and logo on the title slide under the title of your presentation.
4. If you have a special offer, post it clearly on the slide, while you speak to it.
5. Put your contact information on the final slide, and leave it showing for the remainder of your program.
6. IF you decide to release, distribute or post your slides, consider removing the “extra” talking slides, and post a PDF version, not the PPT or PPTX versions, as someone could “lift” your original work and use it.
Sheryl Roush, CEO, Sparkle Presentations, Inc., Creator of the Speak And Market Like A Pro™ System

The Business of Speaking – BlogTalkRadio interview with Sheryl Roush

Are you an experienced speaker and want to capitalize on your content?
Are you starting in the business of professional speaking?
Grab you pen — this interview is for YOU!
“The Business of Speaking”

Sheryl Roush, CEO of Sparkle Presentations, Inc., was interviewed on Women Leading the Way BlogTalk Radio regarding “The Business of Speaking” (February 1, 2016) by Debra Simpson for Connected Women of Influence.

In this high-content interview, listeners learn:
* How to capitalize (and monetize) content
* Considerations when starting a speaking business
* 10 Things speakers need for the business of speaking
* 5 Common mistakes made in the business of speaking
* Tips and best practices for success in the business

Download the MP3 audio file here:
The Business of Speaking with Sheryl Roush,
or paste this link in your browser http://btr-grass-03.blogtalkradio.com/8252995-973771384.mp3

Sheryl Roush

Sheryl Roush

 For more About Sheryl Roush about Presentations by Sheryl Roush, and Speak And Market Like A Pro™ coaching. 
Email: Sheryl@SherylRoush.com

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