Category: Marketing Tips

Tips: Submitting Call for Presenters Online

Question: Regarding online applications for conferences and events. What are the key aspects you believe has gotten you selected as a presenter or speaker at conferences and events based on applications you’ve submitted?

Personal opinion:
Online Applications …. Call for Presenters and Submitting Proposals…. UGH!
This is one of the biggest time-consuming activities speakers need to do….
and no TWO on-line submission forms are ever the same…
and often do NOT have the blocks requesting information that NEEDS to be submitted.

7 Key Elements to Successful Online “Call for Presenter” Applications:
1) Give them exactly what they WANT/REQUEST, then (if character count allows) add your additional marketing text.
2) It’s vital to include answers to their “WIIFM?” and the “takeaways” from your presentation.
3) Always provide LINKS to your sites (whether they ask for them or not).
4) Always provide LINKS to your VIDEOS (whether they ask for them or not).
5) If known, tailor (or tweak) your presentation title (or subtitle) to their theme.
6) Use numbers or bullet points of the BENEFITS in your text.
7) Use positive language (assumptive close) as IF you already have booking.

Bonus Tip:
Craft your text in a Word.doc, checking spelling, punctuation and character count, THEN cut-and-paste into the online boxes. KEEP your word.doc in that Event file.

Sheryl Roush, CEO, Sparkle Presentations, Inc.
SpeakAndMarketLikeAPro.com

6 Tips for Designing, Protecting and Sharing Slides

Are you protecting your original work, or shooting it out to the world?

Today I re-worked a client’s slide show for a seminar presented by a Medical Doctor, used to bring in new clients for her health and wellness coaching business. In my opinion (okay, and from 35+ years in graphic design, and 25+ years as a professional speaker) it needed “tweaks” to standardize the format and images, and add a bit more professionalism.

Consider these tips for your Slides:
1. © Copyright your intellectual property; at least add the © symbol to the bottom of your slides, in 10 point type on the LEFT hand side (use the MASTER SLIDE, or cut-and-paste duplicate on the each).
2. Add your LOGO small to the bottom RIGHT hand side.
3. Put your name, title, company and logo on the title slide under the title of your presentation.
4. If you have a special offer, post it clearly on the slide, while you speak to it.
5. Put your contact information on the final slide, and leave it showing for the remainder of your program.
6. IF you decide to release, distribute or post your slides, consider removing the “extra” talking slides, and post a PDF version, not the PPT or PPTX versions, as someone could “lift” your original work and use it.
Sheryl Roush, CEO, Sparkle Presentations, Inc., Creator of the Speak And Market Like A Pro™ System

The Business of Speaking – BlogTalkRadio interview with Sheryl Roush

Are you an experienced speaker and want to capitalize on your content?
Are you starting in the business of professional speaking?
Grab you pen — this interview is for YOU!
“The Business of Speaking”

Sheryl Roush, CEO of Sparkle Presentations, Inc., was interviewed on Women Leading the Way BlogTalk Radio regarding “The Business of Speaking” (February 1, 2016) by Debra Simpson for Connected Women of Influence.

In this high-content interview, listeners learn:
* How to capitalize (and monetize) content
* Considerations when starting a speaking business
* 10 Things speakers need for the business of speaking
* 5 Common mistakes made in the business of speaking
* Tips and best practices for success in the business

Download the MP3 audio file here:
The Business of Speaking with Sheryl Roush,
or paste this link in your browser http://btr-grass-03.blogtalkradio.com/8252995-973771384.mp3

Sheryl Roush

Sheryl Roush

 For more About Sheryl Roush about Presentations by Sheryl Roush, and Speak And Market Like A Pro™ coaching. 
Email: Sheryl@SherylRoush.com

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